Remember this Peugeot 206 commercial from 2003? Giovanni Porro and Euro RSCG made this hilarious advertisement about young Indian man trying to rebuild an Ambassador. It actually won the Gold Lion for best advertisement then. Forget about the underlying stereotyping about India. Let us explain why it is ultimately a deeply tragic story.
Old classics can be still found on Indian roads (Photo: John Hoey)
Want to make an adventure of an everyday event? There are people who iron on tightropes, or cook in a mast main top, but that’s just silly. What about something that tens of millions of people do every day? Are you up for, say, driving in India?